Sony/Crunchyroll’s Chainsaw Man: Reze Arc is landing at the high end of where we were seeing it yesterday with $17.2M after a $5.2M million Saturday in a weekend where the Toronto Blue Jays and LA Dodgers were a complete distraction in the World Series, now with 1-1 tied streak. Running global cume on this anime movie is $108 million (40% of that coming from a September Japan release).
Sony and Crunchyroll know how to speak to their followers directly. They kicked off the campaign at Anime Expo Los Angeles in July which included a MAPPA panel (they produced the movie) and activations on the expo floor with MAPPA and Crunchyroll booths and Pochita walkabout and photo ops. Sony trailered Chainsaw Man on Demon Slayer, Him, One Battle After Another, and Tron: Ares. There was a big splash at New York Comic-Con two weeks ago with a MAPPA panel, exclusive BTS footage, a surprise fan screening raffle, Pochita photo ops and more.
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