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Utah Film Commissioner Says Convincing Sundance to Stay Is Like ‘Trying to Woo Back a Long-Term Lover’

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It’s almost time for the biggest decision of 2024. OK, maybe the second biggest.

The Sundance Institute is on the clock to decide where the new home of its Sundance Film Festival will be as of 2027. The non-profit has said it intends to make up its mind between the six finalist host cities by late this year or early next year.

Utah Film Commissioner Virginia Pearce has taken her state’s efforts public to tip the scales.

Read more at IndieWire.

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