The American Film Market® (AFM®) and Marché du Film today announced the two Markets are collaborating on the Innovation Hub and AI-focused programming at AFM 2025. Marche’s successful innovation focus, Cannes Next, was the catalyst for the two Markets to embrace this new initiative. The Innovation Hub will spotlight cutting-edge creative and business technology tools that support the development, financing, and production of content. Designed as both an exhibition and ideas forum, it will showcase companies at the intersection of creativity, commerce, and technology, connecting AFM attendees with innovators from across tech, media, and entertainment. AFM is set to return for its 46th edition to Los Angeles, November 11–16, 2025, at the iconic Fairmont Century Plaza.
As part of the collaboration, featured AI Sessions that will be presented include:
- Visualizing the Future of Commercial Content: What AI Means for the Industry
Thursday, Nov 13 | 11:00 AM – 12:00 PM
Speakers include Darren Frankel, Head of Film & TV, Adobe; Scott Martin, Founder, Aspen IP Consulting LLC and former Deputy General Counsel, Paramount Pictures; and Lori McCreary, CEO, Revelations Entertainment
- AI in Action: The Platforms Transforming Filmmaking – From Creation to Distribution
Friday, Nov 14 | 9:30 AM – 10:30 AM
Speakers include Will French, Head of Film & Television Finance, Fallbrook; Scott Greenberg, Co-Founder & Executive Chairman, Othelia Technologies; Bryn Mooser, Founder & CEO, Asteria and Co-founder, Moonvalley
In addition, AFM today announced the initial lineup of programming and speakers confirmed for The AFM Sessions presented by Wrapbook and IMDb Pro. Taking place alongside the sales and licensing activity, LocationExpo and Screenings, The AFM Sessions will bring together more than 100 thought leaders, experts and influencers for 30+ panels, workshops, and presentations examining the forces shaping the industry today and the future of film and content across four days (November 12–15).
Other key highlights of this year’s Sessions include:
- Finance I – From Packaging to Payback: Investment, Incentives & International Markets
Wednesday, Nov 12 | 9:30AM – 10:30AM
Speakers include Ryan Broussard, VP of Sales & Production Incentives, Wrapbook; Jeaneane Davey, Founder, Callisto Advisory, Inc.; Sam Pressman, CEO, Pressman Film; Josh Rosenbaum, Partner & Producer, Waypoint Entertainment.
- Finance II – How They Did It: Strategies That Brought Projects to Life
Thursday, Nov 13 | 9:30AM – 10:30AM
Speakers include Mark Fasano, Partner and the CEO, Nickel City Pictures; Jeffrey Greenstein, Founder & CEO, A Higher Standard; Allison Hironaka, Head of Film & TV LA, Caviar; Laura Lewis, Founder & CEO, Rebelle Media.
- Level Up: The Evolving Relationship Between Filmmaking and Gaming
Thursday, Nov 13 | 1:00PM – 2:00PM
Speakers include Russell Binder, Partner, Striker Entertainment; Amanda Krouse, Vice President of Business Development, Blumhouse; Blake Rochkind, Head of Lyrical Games, Lyrical; Patrick Sweeney, Founder, Interactive Entertainment Law Group.
- Dealmakers’ View: Inside Independent Film Sales and Today’s Global Marketplace
Thursday, Nov 13 | 3:00PM – 4:00PM
Speakers include Clay Epstein, President, Film Mode Entertainment; Kevin Goetz, Founder and CEO, Screen Engine; George Hamilton, Chief Commercial Officer, Protagonist Pictures; Steven C. Miller, Filmmaker (Line of Duty).
- Fright Club: The Power Players Behind Modern Horror
Thursday, Nov 13 | 4:30PM – 5:30PM
Speakers include Jake Carter, Agent, UTA, Jacob Jaffke, SVP, Oddball Entertainment (MaXXXine, Pearl); J.D. Lifshitz, Founder, BoulderLight Pictures (Weapons, Barbarian); Raphael Margules, Founder, BoulderLight Pictures (Weapons, Barbarian).
- Latinos Navigating Hollywood: Challenges and Opportunities
Friday Nov 14 | 3:30PM – 4:30PM
Speakers include Rafael Agustin, Writer (Jane the Virgin); Yolanda Macias, Chief Motion Pictures Officer, Cineverse; Robert Munoz, President, Mucho Mas Media; Anthony Nardolillo, Director (7th & Union, Chicago Med); Patricia Riggen, Director (G20, Dopesick).
- The AFM Pitch Conference
Saturday, Nov 15 | 9:30AM – 12:30PM
Speaker/Judges include Cassian Elwes, Elevated Film Sales; Lee Jessup, Lee Jessup Career Coaching; Loni Rodgers, Independent Producer & Consultant.
View the current Programming Lineup
AFM will again serve as the year’s most essential meeting point for the global independent industry — where projects are packaged, deals are made, and the business of film and series takes center stage. More than 260 exhibitors, including leading sales, production and finance companies, international trade organizations and national umbrella stands, and participants from more than 70 countries are already confirmed for AFM25, with additional companies still signing up daily. With distributors and buyers from 58 territories also confirmed, AFM is set for a full house. Exhibiting Companies include:
A24, AGC Studios, All Rights Entertainment, Altitude, Anton, Architect, Artedis SA – Cinema Arts, Ashland Media Finance, Bankside Films, Beta Cinema, Blue Fox Entertainment, Charades, CONTENTS PANDA, Cornerstone Films, Electric Entertainment, Epic Pictures Group, Embankment Films, Epsilon Film, Essential Film Group, Fantawild Animation, Film Factory Entertainment, Film Seekers, France TV Distribution, Gaumont, Global Constellation, GOODFELLAS, HanWay Films, Highland Film Group, K5 International, Kinology, Lionsgate, Mister Smith Entertainment, mk2 Films, Mokster Films, NEON, north.five.six, Pathé, Palisades Park Pictures, Protagonist Pictures, Pulsar Content, Reason 8 Films, RedRover Co., Ltd, Rocket Science, SND M6 Group, STUDIOCANAL, Studio TF1, The Match Factory, The Playmaker Munich, Toei Company, TrustNordisk, Unifrance, Vision Media, Voltage Pictures, WME Independent, WTFilms, XYZ Films, and many more.
