Brandweek, Adweek’s flagship event for the world’s top marketers and creative minds has chosen Atlanta for a special live session on November 4 at Georgia-Pacific’s global headquarters, hosted in partnership with the American Marketing Association (AMA) Atlanta Chapter.
The event, titled “Why Atlanta Now,” will feature senior leaders from Coca-Cola, IHG Hotels & Resorts, and Georgia-Pacific discussing how Atlanta’s homegrown brands are driving global storytelling, innovation, and consumer connection.
For Atlanta’s marketing and creative community, Brandweek’s choice signals something bigger: national recognition that the city’s creative influence now extends far beyond film, logistics, and tech.
“Atlanta has been quietly shaping industries for decades, from global travel to entertainment to retail,” said Paul Carpenter, President of AMA Atlanta. “Brandweek’s decision to spotlight our city proves what we’ve known all along: Atlanta’s creative economy is world-class and ready to lead.”
Georgia’s creative economy is entering a new era. The same tax credit that turned the state into a $4 billion film and television powerhouse ‘the Georgia Entertainment Industry Investment Act,’ is now opening doors for commercial and digital productions. This shift encourages marketing and branded content projects made in Georgia to take advantage of a 20% transferable income tax credit, covering in-state payroll, post-production, and equipment expenses. It’s a move that could keep millions in production spending, and thousands of jobs local.
For brands and agencies, the message is clear: it now pays to create in Atlanta.
“The tax incentive is a game changer,” said Charli Traylor, Head of Tax Incentive Strategy at TPC. “It’s an opportunity to tap into Georgia’s incredible creative community: people ready to produce original, home-grown content. Beyond generating new funding for projects, it helps sustain local talent and create new opportunities across the state.”
The synergy is undeniable. With world-class infrastructure, spanning sound stages, creative agencies, and Fortune 500 headquarters, Atlanta has everything needed to become a new epicenter for marketing production. The timing aligns perfectly with AMA Atlanta’s mission to position the city as the center of gravity for creativity and connection in the Southeast.
As Brandweek arrives, the message to Atlanta’s business and civic leaders is simple: the world is watching, and this is the moment to invest in the city’s creative future.
