In a bold entertainment marketing bet, the marketer plans to create a full-length feature film based on a Pepsi ad character: Uncle Drew, the elderly, pot-bellied, basketball-loving man played by NBA star Kyrie Irving.

“Tax incentive aside, I can’t imagine shooting this anywhere but Georgia,” director Theodore Melfi said in a video created by the state’s department of film, music and digital entertainment.

The Conference features global finance leaders presenting co-production opportunities, national film funds and private capital from both the financial and media production communities.

The 2017 Atlanta Film Festival Creative Conference is breaking the mold from prior years, moving away from entry level classes to focus on the creative collaboration between key departments to explore the art of filmmaking.

In their first television commission, Pinewood Television and SunnyMarch TV will produce The Child In Time for BBC ONE, co-produced by MASTERPIECE.

Directed by Academy Award winner Cynthia Wade and Academy Award-nominated Cheryl Houser, the film celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action—with entrepreneurship at a record low, the country’s economic future is at stake.

The growing number of television shows on all platforms and the lack of cancellations at the broadcast networks have compelled broadcasters to focus on quality instead of quantity.

With the recent BREXIT issues, expect Georgia’s film industry to only grow and possibly become the number #1 filmmaking location in the world.

Rome and Floyd County officials have been trying to put together some sort of package for the redevelopment of the former Northwest Georgia Regional Hospital property in West Rome for much of the last three years.

An informative panel with working professionals who will share some case studies and best practices on finding success on set in Atlanta film and television by doing some quality pre-production.