Across sports, film, music, gaming, immersive entertainment and tourism, we are observing the same repeating pattern. Organizations that were built for one purpose are expanding into new, multipurpose arenas. Facilities designed for production are being reimagined as creator spaces. Stories once confined to a stage or a screen are becoming audience experiences.
Dunwoody is tapping into its global sensibilities to gear up for the 2026 World Cup, aiming to draw in a whole new crowd and getting creative with how they do it.
On Jan. 16, 150 days out from the 2026 FIFA World Cup, the Atlanta Host Committee held its monthly press conference. The virtual press conference provides journalists with updates on the city’s preparations ahead of the global soccer event taking place this summer in the United States, Canada, and Mexico.
Earlier this week, Georgia Entertainment co-hosted “Beyond the Spotlight: Investing in Sports and Entertainment” alongside CAIA. The event was presented by Ares Management Corporation and Variant Investments along with other supporting partners including Resolve Media, Hall Booth Smith, PC and Southern Isle Pictures.
Following the Final Draw for the FIFA World Cup 2026™, the full tournament match schedule is now available and published on FIFA.com—marking a major milestone on the road to the biggest FIFA World Cup™ in history.
AMB Sports and Entertainment (AMBSE) today announced it has been awarded a new expansion franchise in the National Women’s Soccer League (NWSL). Atlanta’s NWSL club will be owned by Arthur M. Blank and operated by AMB Sports and Entertainment, joining the Atlanta Falcons (NFL), Atlanta United (MLS) and Atlanta Drive Golf Club (TGL) in Blank’s sports team portfolio.
Decatur WatchFest ‘26 will offer 34-days of free music, games, activities and food and beverages on and around the newly renovated Decatur Square as fans watch the world’s top soccer matches. All matches will be shown in Decatur’s Official WatchFest Soccer Pubs and Restaurants
“Electronic Arts is an extraordinary company with a world-class management team and a bold vision for the future. I’ve admired their ability to create iconic, lasting experiences, and as someone who grew up playing their games - and now enjoys them with his kids – I couldn’t be more excited about what’s ahead,” said Jared Kushner, Chief Executive Officer of Affinity Partners.
The gaming executive’s comments come as Georgia continues building on its reputation as an entertainment powerhouse, with industry leaders now working to extend that success from film and television into gaming and digital media.
Georgia stands out as having one of the world’s most complete esports infrastructures, spanning professional teams, game publishers, educational programs, and supportive policy. The state was pioneering in offering high school varsity letters for esports competitors and became the first to provide tax credits for esports broadcasting, helping attract major tournaments and events to Georgia.