BROWSING: NEWS

Pepsi Wants to Be a Movie Mogul

In a bold entertainment marketing bet, the marketer plans to create a full-length feature film based on a Pepsi ad character: Uncle Drew, the elderly, pot-bellied, basketball-loving man played by NBA star Kyrie Irving.

GENERATION STARTUP to screen at Augusta University

Directed by Academy Award winner Cynthia Wade and Academy Award-nominated Cheryl Houser, the film celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action—with entrepreneurship at a record low, the country’s economic future is at stake.

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