Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential.
While Facebook previewed its creative toolset, what wasn’t as clear is what kinds of AR-related data will be available for marketers.
“We’re making the camera the first augmented reality platform,” Facebook CEO Mark Zuckerberg said at F8, referring to the camera on a phone. The comment was a jab at Snap, which went public after rebranding itself as “a camera company.” To demonstrate the platform, Zuckerberg showed images of people taking selfies with the Nike Run Club app, with the app adding automatically-sized digital headbands and an overlay of runners’ stats.
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