Imagine receiving tokens as a reward for completing the sixth level of your favorite video game, and then exchanging this electronic cash for merchandise.
This bridging of the virtual video-game world with the physical one — and helping companies capitalize in the process — is the premise behind the Atlanta-based gaming startup TheMonetizr.
Recently named one of the state’s 40 most innovative companies by the Technology Association of Georgia, the Latvia-born startup is has come by way of Cincinnati to Atlanta, where it has laid down roots amid a tech boom fueled in part by a growing digital entertainment sector that includes 110 active game studios.
