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Chick-fil-A Tycoon’s Movie Studio Swaps ‘Spider-Man’ for Influencers

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For a moment, a 1,200-acre tract of land just south of Atlanta felt like the future of filmmaking.

Fueled by Georgia’s generous film tax credits and low-interest debt available to filmmakers, an entire moviemaking city sprung up among the farmland. Sleek soundstages sit next to vast warehouses for constructing sets, walkable tree-lined streets form a town center lined with boutiques and trendy restaurants and eco-friendly townhouses are marketed to “creatives, artists, storytellers and makers.”

Trilith Studios, as the complex is known, is the vision of Dan Cathy, the 72-year-old chairman of chicken sandwich superchain Chick-fil-A Inc. and the richest person in Georgia (alongside his siblings) with a net worth of about $8 billion. Until recently, Cathy’s backlots were home to blockbuster productions like Captain America: Brave New World and several of the Black Panther and Spider-Man movies…

Until the blockbusters return — if they ever do — Trilith is trying to pivot. The studio plans to dedicate 35% of its facilities and resources to a new generation of content creators, according to Chief Executive Officer Frank Patterson, and is hoping to lure digital entrepreneurs to its vacant stages.

For more, visit Bloomberg.com.

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