The competition, which is being filmed for a multi-episode series set to stream on Tubi, will showcase the raw talent of soul singers from across the nation. In partnership with Atlanta’s premier urban radio station V-103, American Soul Star is reaching new heights in its mission to provide a platform for artists who embody the essence of soul music.

Discover Dunwoody recognizes Masýa Blackmon as the February recipient of the Distinguished Production Associate Recognition Program.

“Throughout his 20 years of service, Kenny Blank has elevated AJFF to global prominence, uniting communities and thought leaders through the power of film,” said the Honorary Co-Chairs. “This initiative is a testament to his vision and AJFF’s impact as a platform for dialogue, innovation, and cultural connection. We’re honored to support this milestone and invite others to join us in shaping the organization’s expanded future.”

On Feb. 23, 2025, at 5 p.m. the first annual Behind the Lens Awards will be held to recognize below-the-line film crew.

The festival will return to theaters across metro Atlanta, including the Cobb Energy Performing Arts Centre, Springs Cinema & Taphouse Georgia Theatre Company Merchants Walk, the historic Plaza Theatre, Sandy Springs Performing Arts Center, and the Tara Theatre. A 10-day streaming window from March 7-16, 2025, offers 21 Features and 14 Shorts, extending the Festival’s reach to all Georgia residents.

In a motion picture industry crunched by streaming, where studios are watching their ledgers closer than ever, Super Bowl weekend might be worth the spend to drop a tentpole trailer during the big game ($8M for 30 seconds of time this year).