Weekend Box Office Results: ‘28 Years Later’ Still Feasting $30M, ‘Elio’ At $21M Is Pixar’s Lowest Opening Ever, ‘Dragon’ Rules With $37M Second Weekend

At a time when IP is a Holy Gail at the box office, and mass appealing auteur-driven fare a consistent gamble, kudos for Sony in their support and passion to re-energize a dormant cult British zombie franchise in Danny Boyle’s 28 Years Later and Disney/Pixar in their relentless attempts to try and breakthrough with expensive original fare, that being the 0M Elio.

However, like all things at the box office, nuance remains the greatest enemy. Nuance in a marketing campaign, and nuance in a movie itself.

Sony’s 28 Years Later was frontloaded, which is no surprise for a horror movie, though more severe than others. Saturday came in with $8.8M, a -38% drop against Friday+previews’ $14M. 2022’s Scream saw a Friday-Saturday decline of -24% (granted, it was MLK weekend), while Longlegs was down -28% over its first two days/previews, Final Destination: Bloodlines -14%, and Smile a remarkable +4.6% between its Friday/previews and Saturday.

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