The weekend is a little lighter than expected, but significantly better than last year, +65% with $86.2M for all titles. Universal’s Reminders of Him didn’t quite hit $20M with $18.2M, though it’s within the range of other female skewing movies like Don’t Worry Darling and Ticket to Paradise, and overperformed its $10M-$15M tracking.
Across Georgia, chambers of commerce play an important role in keeping those two forces connected. They convene business leaders, host conversations with policymakers and provide a structured way for companies to engage in the civic and economic direction of their communities.
The most useful way to think about tourism’s economic impact is as a local demand generator.
Is there a better way to experience a day on set than… having a day on set? In December 2025, GFA partnered with Fayette County and Forsyth County Schools to pilot a brand‑new style of film competition: The On‑Set Film Sprint, where student teams had just one day on set to bring their short films to life.
“From an engineering, design, architecture and construction standpoint, it’s intriguing to come up with different ways to be more efficient in the building and actual use of facilities.”
Nearly 10,000 High School Students converged on the Georgia World Congress Center for competitions in Career Fields spanning cosmetology, construction, welding, and film. GFA and Chapman/Leonard were on-site with hands-on experiences covering Camera, Lighting, Broadcast, and Art Department.
For the filmmakers behind The Electric State and Avengers: Endgame, Atlanta has been a home base for over a decade. The combination of incredible facilities, diverse locations and a thriving local crew base has made Georgia not just a filming destination, but a place people choose to put down roots.
Luxury housing does not simply reflect growth, it often precedes it. Where high-capacity buyers choose to invest provides insight into long-term confidence in a region’s trajectory.
Starting in Fall 2025 and continuing into early Spring 2026, GFA partnered with RE:IMAGINE to host a series of hands‑on “Mock‑Set” workshops for more than 350 AVTF students from DeKalb and Gwinnett counties. Students visited the GFA Assembly Studios Hub to rotate through immersive stations focused on cinematography, lighting, production sound, set photography, and screenwriting as they built skills and confidence ahead of their county film festivals.
Jordan Jenkins, Vice President of Investments at Variant Investments, breaks down why independent film has become one of the firm’s most compelling areas of focus.